5 Reasons Why Integrating Social Media into Mobile App Development is Important
Smartphones have been out now for so many years and we have seen how many android application development have been created, only to die a slow and painful death. The reason why some applications are already obsolete is that they do not conform to the industry standards. In other words, they are left out by app developers who make use of new trends.
Social media has become a major part of our lives. It a collection of integrated communication channels that allows people to connect with the different parts of the world- all by accessing the internet.
Because of its wide reach and customer engagement, social media is not only utilized by the common man but it is also now used by many app developers and business owners as well.
Today, I am going to talk about some reasons why integrating social media into mobile app development is important.
It Widens Your Reach
One of the main reasons why social media is important for mobile app development is due to connectivity. So long as someone has access to the internet and they have a suitable smartphone, they can pretty much access their social media accounts to gain the latest information or just hang out with friends and the like.
This aspect of social media allows businesses to have a wider reach which allows them to promote their products and applications using the medium.
Increased Brand Awareness
Another potential benefit of social media is to create more brand awareness. The truth is that the entire world is your audience as social media integrates various channels to help you reach out to people, even if they are in the far corners of the Earth.
Remember, an application or a brand will only succeed if it has the right audience and what better way to gain an audience other than social media.
Provides Customer Satisfaction
Social media can also be an avenue for your people to either give you some feedback and tips to help you make your products even better and it is also a platform where people can address their concerns.
The beauty of this is that any comment that you receive will be immediate and there is no lag time for you to converse with your customers because of this. Therefore, you will invariably provide better customer service and, in turn, it will bring customer satisfaction as well.
It Improves Your Conversion Rate
Since you’re going to widen your reach, you will almost instantly increase your conversion rates as well. This is great for people who are looking to promote their businesses as a higher conversion rate would mean that they generate more revenue in the process.
It is Cost-Efficient
Social media allows you to do a lot of things. You can have a wider reach and therefore, a bigger audience. It also allows you to promote your brand to the global market. And this is all done without ever spending money at all. That is the power of social media for you.